Find hair’s new normal – hydrated, soft and shiny – with this everyday shampoo, infused with a cocktail of vitamins and antioxidants.
Coconut Acid - provides excellent lathering and conditioning.
Free of sulfates, parabens, phthalates, gluten, silicone, mineral oil, petrolatum and artificial colors.
Vegan and cruelty-free.
Safe for color-treated, Brazilian-treated and keratin-treated hair.
Wet hair and massage from roots to ends. Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.